Perscribed to Death
Fallen Opioid Takers are Remembered in Unique Memorial
“Stop Everyday Killers” is a public education campaign that debuted in Chicago with “Prescribed to Death,” an installation featuring thousands of pills carved with human faces. The pills represent the 22,000 people who died from opioid addiction last year, as well as the lives we continue to lose. Every 24 minutes, the memorial carves an additional pill, representing the frequency with which victims succumb to their addiction.
Awards
2019 - Silver Lion Effectiveness, 2018 - Gold Lion Outdoor - Special Builds, 2018 - Gold Lion Outdoor - Displays, 2018 - Gold Lion Health - Use Of Data, 2018 - Silver Lion - Creative Data, 2018 - Bronze Lion PR - Use Of Events and Stunts , 2018 - Bronze Lion PR - Public Affairs, FWA of the Month
Client: Energy BBDO
Team: Hyphen-Labs, Mike Woods, Tucker Walsh
